Call Centre Agents Needed Immediately

All Provinces
Salary: R9 500 per month

Introduction:

An innovative MedTech company is seeking a Communications Lead to join their team. The ideal candidate would be a strategic thought leader in branding and communications.  An expert storyteller that creates marketing campaigns to drive consumer engagement, conversion, and competitive advantage.

Job Purpose:

A team-builder and cross-functional leader who brings communications innovation and best practices to an organization to scale and drive growth.  A collaborator who works towards the common goal of the B2C division by managing the Communications team and relevant budget and ensuring that communication initiatives are implemented successfully.  A talented communicator who can assist with special projects to assist and support revenue goals.

Education and Requirements

Minimum education (essential):

• Undergraduate in Communications, English or Marketing

Minimum education (desirable):

• Postgraduate in Communications and/or Business Management

Minimum applicable experience (years):

• 8 years of which 3 years managing a team

Required nature of experience:

• Communications management
• Content creation (websites, blogs, email, videos, etc.)
• Creative brand development (authoring positioning and brand story and aligning it with a visual identity)
• Consumer Marketing, ideally have experience with retail channels
• DTC Marketing
• International exposure -esp. with the US
• Public Relations
• Integrated Marketing Strategy
• Event management
• Managing Marketing & Public Relations Agencies
• Team Management + Development
• Agency or big brand experience preferred
• Entrepreneurial mindset

Skills and Knowledge (essential):

• Excellent storytelling and branding skills
• B2C/DTC consumer marketing
• Media Relations expertise including press release creation, agency management, and Executive Briefings for press interviews.
• Well-versed in mobile and web content development, including web pages, blogs, etc.
• Product launch and integrated marketing campaign experience.
• Microsoft Suite Proficiency
• WordPress Proficiency
• Mailchimp Proficiency
• Proficient in Social Media Platforms (Facebook, Instagram, Twitter, and LinkedIn)
• SEO competency to develop copy
• Editing
• Copywriting
• Healthcare industry experience desired.

KEY PERFORMANCE AREAS, WEIGHTS, AND OBJECTIVES

Team Management 

• Ensure scalability by building team- and organisational capacity and capabilities.
• Increase the team’s effectiveness with the following:

○    Recruitment, selection, and orientation; Training and development.

○    Assign accountabilities and plan.

○    Monitor and appraise job and project results.

• Ensure the team meets timelines and produces content of the highest quality, always maintaining the professional image of the company, both internally and externally.
• Ensure that the team has the support and resources it needs to thrive and develop professionally.
• Foster an environment to encourage innovation and ensure that marketing practices are aligned with industry trends and best practices.

Strategic Communications Management 

• Liaise, advise and strategise with relevant stakeholders on marketing strategies.
• Develop brand and product positionings to articulate the product’s unique value propositions that align with consumer needs and the company’s core capabilities.
• Partner with the Design Lead to create unique, impactful brand stories via inspiring content and design to leverage across all marketing mediums.
• Compile and execute communications strategies across a range of channels (traditional and digital).
• Monitor the performance of the strategies and make course corrections for optimal performance.
• Drive brand messaging for the DTC model:

○    Ensure conformity across channels and instances.

○    Continuously make data-driven improvements to messaging.

• Develop content and creative assets (photos, videos, displays etc.) for the company’s brand and associated language.
• Develop content and creative assets for the company’s websites.
• Partner with Digital Marketing Manager to create the right content/assets required for the website and consumer journey to move prospects effectively through the marketing funnel.

Retail Account Management 

• Provide creative content and assets for retail accounts to support customer acquisition strategies. Includes but is not limited to:

○    Core copy

○    Videos

○    Photographs

○    In-store Displays

○    Onsite banners

Reporting and Budgeting 

• Interpret and present feedback and figures on all communication-related marketing efforts (digital and traditional), driving optimisation in line with best practice standards and metrics.
• Compile realistic and strategic budgets.
• Track and report on budget spending, corresponding with resulting performance, driving optimization quarter by quarter.
• Social media: Report approval and analysis, incorporating learnings into social media strategy to consistently improve performance and drive engagement.

Content Management 

• Create content for and across various platforms and all ancillary forms of marketing content required.
• Responsible for the accuracy and consistency of all website copy content.
• Responsible for the accuracy and consistency of all content that is distributed, internally and externally about the DTC product and other special projects.
• Liaise with the marketing and digital team about content that needs to be updated.

Social Media Management 

• Responsible for the company’s owned social media channels including Facebook, Instagram, Twitter, and LinkedIn for the DTC model.
• Assist the social media coordinator to develop a strategy for social media management.
• Responsible for the growth of the marketing reach in terms of social media interactions and followers.
• Responsible for ensuring that all social media channels are monitored and that comments and complaints are attended to as soon as possible.

Public Relations 

• Lead media relations strategy development.
• Day-to-day management of the Media Relations agency.
• Partner with the agency to prepare media materials and press briefings for Senior Executives.
• Draft and release press releases.
• Build, maintain, and manage relationships with journalists.
• Plan and execute DTC product launches.
• Plan and execute large-scale events.
• Manage logistics and events.
• Plan and schedule external suppliers and resources including printers, photographers, videographers etc.
• Manage the public relations agency that supports our business.
• Lead all award efforts – identifying, submitting, and accepting awards. Make recommendations on which awards to promote and leverage through public relations.

Remuneration

Market-related (13th cheque, risk-benefit and pension fund contribution)

Applications

Apply Online Here